OsoiteAre you a (tech) B2B marketing generalist, skilled in digital marketing? Would learning about a deep tech industry and working in a growing scale-up company with a truly international setting sound interesting?
We at Canatu are in search of a
MARKETING SPECIALIST
with strong proficiency in digital marketing. As a Marketing Specialist at Canatu, you will have a hands-on role with an emphasis on work tasks related to digital advertising, added with a variety of other tasks too. You will work in an efficient marketing team consisting of you and your line manager, VP, Marketing & Communications, and together as a team you will have the possibility to develop the marketing functions further.
RESPONSIBILITIES:
You will succeed in this role if you have a flexible, results-oriented attitude, and the willingness to work in a tight-knit team of two, still driving your tasks independently with the support of your line manager and Subject Matter Experts where needed. You'll be tackling numerous hands-on tasks simultaneously, thriving in an environment with occasional hectic times. Working in a dynamic scale-up, you must navigate through incomplete processes and be enthusiastic about driving development together with your manager, while also recognizing that, in a rapidly expanding company, progress may require patience.
In terms of expertise, proficiency in the following areas is essential:
WHAT DO WE OFFER AT CANATU?
For a B2B marketing generalist with a keen interest in technology, this role at Canatu provides a comprehensive view of the industry. Acquiring experience in this sector of Tech becomes a significant merit, enhancing one's expertise as a marketing professional in the tech industry.
At Canatu we have substantial growth prospects, and we are constantly seeking innovation. Our purpose is driven by technology, enabling a multitude of possibilities. We collaborate with prestigious clients, alongside major automotive OEMs and semiconductor manufacturers, working with some of the world's top companies.
As an entrepreneurial company with over 116 employees from 26 different nationalities, you will be a part of a dynamic and forward-looking scale-up with great team spirit and peer support.
To enjoy working at Canatu, as a person you are also proactive, capable and business-minded, discerning what is essential and what is not in a small marketing function of a scale-up company. We have a hybrid way of working, but we hope that you would be fine with working in our Vantaa office approx. 3 days per week. You will receive thorough onboarding and will be a warmly welcomed team-member we have been looking for! See how it is to work at Canatu and look at some career stories: &
Does this resonate? Join us to do work with an impact on people´s lives through crucial technology. Please send your cv and application letter as soon as possible or at latest April 9th through the apply-link. Please note that we are interviewing candidates along the way and will proceed quickly when a suitable candidate is found.
We are conducting this recruitment in cooperation with Accountor´s Senior Recruitment Consultant Ilona Järventaus-Kiiski. For more information about the position, you can call Ilona at +358 50 5376213 on April 3rd at 13-14 or line manager, VP Marketing & Communications at Canatu Mari Makkonen, at +358 504 422 343 April 4th at 9-11.
We are looking forward to hearing from you!
Apply between 26 March 2024 and 9 April 2024 23:59 (Europe/Helsinki)
Canatu
Canatu is a carbon nanomaterial developer creating the most advanced carbon nanotubes for industry-transforming products. The Canatu carbon nanotube (CNT) technology has been created with a unique process that ensures the required versatility and reliability for highly engineered solutions. Canatu partners with forerunner companies, together transforming products for better tomorrows with nano carbon. The company’s focus is in the automotive and semiconductor industries with the portfolio’s core spanning from ADAS heaters to 3D touch sensors and to EUV membranes. The experts at Canatu think big and create impacts on the tiniest scale – nano solutions for massive impact. Canatu’s headquarters are in Finland with sales offices also in the US, Japan, and Taiwan. www.canatu.com.
We at Canatu are in search of a
MARKETING SPECIALIST
with strong proficiency in digital marketing. As a Marketing Specialist at Canatu, you will have a hands-on role with an emphasis on work tasks related to digital advertising, added with a variety of other tasks too. You will work in an efficient marketing team consisting of you and your line manager, VP, Marketing & Communications, and together as a team you will have the possibility to develop the marketing functions further.
RESPONSIBILITIES:
- Website: optimize website performance. Implement strategies to increase organic traffic and conversions. Update the website as necessary, and coordinate agreed-upon developments with the agency.
- SEO: implement and further develop SEO strategy. Identify potential search terms in collaboration with your line manager. Coordinate keyword analyses with an agency. Identify relevant search terms with sufficient search volumes. Plan and execute actions to improve organic search traffic. Monitor performance and report on progress.
- Paid campaigns: create, optimize, and report on paid advertising campaigns across Google platforms (particularly SEM, Display, and Pmax) and LinkedIn. Participate in monthly operative meetings and quarterly development meetings with the digital agency and your line manager to track performance and strategize for the future. Ensure agreed-upon actions are implemented and analyze data hands-on on Google Ads to identify areas for improvement.
- Analytics: gather data and analyze key insights from reporting dashboards (web, ads, PR, CRM), updating the KPI table monthly. Proactively identify actionable insights from dashboards and propose and implement improvement actions.
- Email marketing: create, implement, and optimize email marketing campaigns to engage existing contacts with the latest updates. Create content, build emails hand-on, and track performance using LianaMailer.
- Content creation, repurposing, and optimization: repurpose, distribute, and promote existing content to expand its reach and lifespan. Update PowerPoint presentations and printed materials. Create search term -optimized web content to increase organic search traffic. Repurposing existing content into SoMe posts, email newsletter content etc. Creating new content (long-term goal), SoMe management, LinkedIn + YouTube (long-term)
- Content management: keep the website, Marketing intranet page, media bank, and CRM system updated with the latest plans, assets, contacts, and other relevant resources.
- Graphic design: execute minor photo editing tasks such as resizing and retouching photos. Create marketing assets like banners for digital ads and SoMe posts utilizing existing ads as templates. Create simple illustrations for slide decks to simplify complex concepts. Design flyers for events, posters, and other marketing assets.
- Brand management: ensure brand consistency across all executions and provide guidance to colleagues to ensure assets and messaging align with the brand.
- PR: support ongoing PR program. Create distribution lists and set up outreach campaigns using Meltwater.
- Events: support event planning and delivery
You will succeed in this role if you have a flexible, results-oriented attitude, and the willingness to work in a tight-knit team of two, still driving your tasks independently with the support of your line manager and Subject Matter Experts where needed. You'll be tackling numerous hands-on tasks simultaneously, thriving in an environment with occasional hectic times. Working in a dynamic scale-up, you must navigate through incomplete processes and be enthusiastic about driving development together with your manager, while also recognizing that, in a rapidly expanding company, progress may require patience.
In terms of expertise, proficiency in the following areas is essential:
- Minimum of 2 years of experience in B2B marketing, preferably even from a Tech industry
- Previous experience in paid advertising campaigns (Google SEM, Display, Pmax, and LinkedIn), website management, SEO, Google Analytics, and Google Ads.
- Previous experience in working with partners in digital marketing planning
- Some experience with CRM and email marketing systems
- Familiarity with Adobe CC, especially Photoshop and Illustrator
- Basic understanding of brand management
- Excellent command of English
- Experience in account-based marketing is beneficial
WHAT DO WE OFFER AT CANATU?
For a B2B marketing generalist with a keen interest in technology, this role at Canatu provides a comprehensive view of the industry. Acquiring experience in this sector of Tech becomes a significant merit, enhancing one's expertise as a marketing professional in the tech industry.
At Canatu we have substantial growth prospects, and we are constantly seeking innovation. Our purpose is driven by technology, enabling a multitude of possibilities. We collaborate with prestigious clients, alongside major automotive OEMs and semiconductor manufacturers, working with some of the world's top companies.
As an entrepreneurial company with over 116 employees from 26 different nationalities, you will be a part of a dynamic and forward-looking scale-up with great team spirit and peer support.
To enjoy working at Canatu, as a person you are also proactive, capable and business-minded, discerning what is essential and what is not in a small marketing function of a scale-up company. We have a hybrid way of working, but we hope that you would be fine with working in our Vantaa office approx. 3 days per week. You will receive thorough onboarding and will be a warmly welcomed team-member we have been looking for! See how it is to work at Canatu and look at some career stories: &
Does this resonate? Join us to do work with an impact on people´s lives through crucial technology. Please send your cv and application letter as soon as possible or at latest April 9th through the apply-link. Please note that we are interviewing candidates along the way and will proceed quickly when a suitable candidate is found.
We are conducting this recruitment in cooperation with Accountor´s Senior Recruitment Consultant Ilona Järventaus-Kiiski. For more information about the position, you can call Ilona at +358 50 5376213 on April 3rd at 13-14 or line manager, VP Marketing & Communications at Canatu Mari Makkonen, at +358 504 422 343 April 4th at 9-11.
We are looking forward to hearing from you!
Apply between 26 March 2024 and 9 April 2024 23:59 (Europe/Helsinki)
Canatu
Canatu is a carbon nanomaterial developer creating the most advanced carbon nanotubes for industry-transforming products. The Canatu carbon nanotube (CNT) technology has been created with a unique process that ensures the required versatility and reliability for highly engineered solutions. Canatu partners with forerunner companies, together transforming products for better tomorrows with nano carbon. The company’s focus is in the automotive and semiconductor industries with the portfolio’s core spanning from ADAS heaters to 3D touch sensors and to EUV membranes. The experts at Canatu think big and create impacts on the tiniest scale – nano solutions for massive impact. Canatu’s headquarters are in Finland with sales offices also in the US, Japan, and Taiwan. www.canatu.com.
