Performance Marketing Specialist, Courier Marketing

Company Description
Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions - as well as operating its own grocery stores under the Wolt Market brand. Wolt's products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt's mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.
So, why work at Wolt?
At Wolt, we're about getting things done.
You'll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.
We work hard to make cities into better places, and it's pretty cool seeing us grow every week. If you're passionate about building things that just... work, Wolt might be for you.
Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team - people like you and me, and people different from you and me. To be able to work with diverse teammates - when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait - we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.
Join us today to build Wolt together.
Job Description
Role Background
Wolt, a subsidiary of Doordash, is seeking a highly motivated and results-driven Performance Marketing Specialist with exceptional campaign management and optimization skills, and proven stakeholder management capabilities to join our growing Courier Marketing team. The successful candidate will be responsible for planning, executing, and optimizing Performance Marketing campaigns for assigned markets. The role demands a strong analytical mindset, a deep understanding of digital advertising platforms, and the ability to communicate effectively with various stakeholders.
What you'll be doing:
Campaign Strategy and Execution:

• Develop and implement Performance Marketing strategies across various digital channels, including but not limited to Google, Meta, Tiktok, Affiliate Networks, and other channels.
• Create and manage advertising campaigns, including setting budgets, targeting options, and ad creatives.
• Work closely with the creative team to develop compelling ad creatives that resonate with the target audience.
• Conduct A/B testing to optimize ad copy, landing pages, and creatives for maximum performance.
• Stay updated on industry trends, competitors' activities, and emerging marketing technologies.
• Use competitive insights to refine marketing strategies and maintain a competitive edge.

Data Analysis and Reporting:

• Regularly monitor and analyze campaign performance metrics, including CPA, conversion rates, ROAS, and other identified KPIs.
• Generate insightful reports on campaign performance, identifying trends and opportunities for improvement.
• Utilize data to make data-driven decisions and adjust campaign strategies in real-time.

Stakeholder Management:

• Collaborate with cross-functional teams, including the marketing team, sales, and product development, to ensure marketing efforts align with overall business goals.
• Communicate campaign performance, updates, and recommendations to stakeholders, ensuring alignment and buy-in.

Budget Management:

• Manage and optimize advertising budgets to ensure cost-effectiveness and maximum ROI.
• Provide input into the budget planning process, ensuring alignment with overall marketing goals.

Compliance and Quality Assurance:

• Ensure that all marketing campaigns comply with relevant advertising regulations and industry standards.
• Conduct regular quality checks on ads and landing pages to maintain a positive user experience.

Qualifications

• Bachelor's Degree.
• Marketing technology experience.
• Strong analytical skills, able to draw insights and intelligence from marketing data.
• Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.
• A good understanding of database structure, data hygiene, analytics, and attribution.
• Demonstrated experience owning and running the governance of a large marketing automation platform.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Working knowledge of GDPR regulations.

Additional Information
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
What you'll get by joining us

• Opportunity to be part of building something exceptional, in an international environment
• Lots of learning and growth in a globally scaling tech company
• Competitive salary + stock options available

If you have any further questions about the position, you can turn to:
Sarah de Wolf, Talent Acquisition Partner - sarah.de.wolf@wolt.com
Please note however that we only take applications through the application portal.