Marketing Manager, Roads Solutions

Are you looking for a new job in the space of SaaS and DaaS marketing in a global and fast-paced environment? With a purpose?
This is a rare opportunity to work with sustainable solutions and innovations, helping businesses to build weather and environmental resilience as well as creating safety and wellbeing in societies. As an example, one of our solutions detects all the lightning strikes in the world to help mitigate wildfires, protect properties, and ensure the safety of the workforce as well as communities, and another one is used to measure air quality in the city to drive decisions to ensure the wellbeing of citizens.
Keep reading because we are looking for a Marketing Manager for Xweather Road Solutions to join our team with a mission to using artificial intelligence and IoT technology to enable data driven decision making, delivering safety, efficiency, and environmental benefits to our communities.
This exciting position can be based in Finland Espoo, in US Minneapolis or Boulder offices, offering the opportunity to work in a vibrant and collaborative hybrid working environment.
Vaisala Xweather is an emerging business unit in Vaisala's Weather and Environment division. Vaisala has been around already over 85 years and our products and solutions can be found in demanding environments from hospitals, national parks and data centers to airports and wind farms all over the world - even on Mars! Vaisala Xweather focuses on DaaS and SaaS business and is one of the fastest-growing areas in the company.
WHAT WOULD YOU BE DOING, AND WITH WHO?

• You will be accountable for Xweather Roads Solutions GTM marketing planning and execution based on business priorities to drive scalable growth through product positioning and messaging, demand generation and awareness creation by using the most suitable strategies and tactics, variety of tools, channels, and methodologies.
• You will work closely with our sales, product and marketing teams across the organization and collaborate with agencies, associations, and other stakeholders to drive initiatives forward.
• You will be responsible for marketing reporting by collecting, analyzing and sharing the data as well as making data-driven decision, a/b testing, optimizing and developing activities, tracking performance against agreed targets and objectives as well as plan and manage the marketing budget.
• You will be surrounded by a diverse and international team of proactive and highly motivated professionals united by the common goal - provide accurate and insightful weather & environmental data and solutions to benefit businesses, communities, and taking every measure for the planet.

WHAT IS UNIQUE ABOUT VAISALA AS AN EMPLOYER?

• Sustainability leader: The investment bank Carnegie granted Vaisala the Carnegie Sustainability Award 2022 in the category for Small Cap companies. In addition, Vaisala has been included in the Financial Times list of European Climate Leaders on several years in a row and received top scores from ESG rating companies, such as Sustainalytics and ISS ESG.
• Engaged work community: The Engagement (4.2/5) and Leadership (4.2/5) Indexes in our annual employee survey are on an excellent level, as our employees report that they find their work meaningful, learn, and feel well in their work.
• Equal opportunities for all: We have no gender pay gap, and as a global company diversity of people is one of the cornerstones of our success

WHAT DO WE EXPECT FROM YOU?

• At least 5 years of experience in marketing; experience in SaaS & DaaS marketing in a global setting is considered a plus
• Willingness and experience in working hands-on while keeping the big picture in mind and having an essential role in painting it
• A self-oriented working style, possessing the willingness and skills to collaborate with global colleagues.
• Experience in full-stack marketing from message formulation to customer acquisition, awareness and content creation and retention through the development of a unified approach across tools, technologies, channels, and tactics.
• Possess the ability to leverage MarTech tools and data to make informed decisions while remaining creative and open to experimenting with new execution methods.
• Capable of creating performance reports, offering recommendations, and developing improvement strategies with ease.

Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most - from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. With offices in 17 countries, our team of over 2,300 experts and 59 nationalities is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong.
Leading performance, not location. Our culture is trust-based. We treasure face-to-face collaboration with our colleagues, but hybrid work and flexibility are the new norm for us.
For further information about the role, please contact Anna Hiltunen, Marketing Director, via phone +358 40 487 0032 on March 26th between 12:00 - 14:00 EEST.
If you're feeling inspired, please submit your application by March 29, 2024, using our application form.