Product Marketing Manager

MeetSievo!
We are Sievo - a fast-growing software-as-a-service (SaaS) growth company from Finland. Our unique superpower is called procurement analytics. We are the global leaders in our space and help our customers understand their own procurement data, make data-driven decisions, reduce emissions, drive supply chain resilience, and a lot more!
For the past ten years, Sievo has been growing about 30% a year on a self-financed and profitable basis, and in the last five years we have executed a successful expansion into the US market. In 2022, we raised a $44 million growth investment to further accelerate our growth in our key markets. Our client portfolio includes 150+ large, multinational companies such as Kellogg's, Levi's, and Deutsche Telekom.
About the role
We are looking for a Product Marketing Manager to join our marketing team at Sievo. This is a full-time global role, reporting to the Head of Product Marketing and offers an exciting opportunity to work with an established B2B SaaS brand with 20+ years of experience.
The Product Marketing Manager will be responsible for developing and executing go-to-market (GTM) strategies that differentiate our solutions on the market and identifying the resources we need internally and externally to execute that strategy.
In addition to the GTM work, the Product Marketing Manager will be responsible for implementing marketing strategies that drive customer acquisition, retention, and revenue growth. They will be actively collaborating with the rest of the marketing team, product management team, sales team, and customer success team to gain and distribute knowledge about our products, customers, and market needs.
Responsibilities:

• Positioning: Leveraging competitor and market intelligence, establish product positioning that differentiates Sievo's solutions and offering.
• Messaging: Define ICPs, buyer personas and value propositions that translate our products and features into benefits that resonate with our target audience. Ensure consistent messaging across different assets, collaterals, and channels.
• Content: Create effective materials that our sales and customer success teams can use to communicate the value and capabilities of our products to potential and existing customers.
• GTM Strategies : Collaborate with our product, sales and customer success teams to create the tactical GTM plan that communicates the value of our solutions to multiple personas, supporting internal and external product launches.
• Product contributions: Become an internal expert on our customers, products, competitors, and our market position and partner closely with the product team to create demand, drive customer satisfaction, and revenue.
• Collaboration: Build strong relationships cross-functionally, including with our product, marketing, sales and customer success teams to align and create feedback loops.
• Retention and Up-Selling: Design and develop marketing strategies that drive customer retention and highlight relevant products for up-selling to our existing customers.

Our expectations from you:

• 3+ years of Product Marketing experience, preferably in B2B SaaS
• A self-starter approach to get things done and manage multiple priorities in a fast-paced environment
• Ability to distill complex information into understandable action points, and to translate technical features into benefits that resonate with our customers
• Being familiar with the marketing tactics and channels that can potentially be used for effective product communication
• Exceptional communication and writing skill, with the ability to articulate complex concepts in a clear and concise manner
• Strong project management skills, with the ability to manage multiple priorities and deadlines effectively
• Outstanding analytical skills to identify, analyse, and use data to make decisions and give recommendations
• An eye for good design, taking the customer experience at the forefront
• Collaborative and cross-team working capacity. This role requires you to work across functions and departments, including technical environments (like product management)
• Collaboration skills and fluency in English

We also consider it is an advantage if you have:

• Experience in businesses with high touch sales (SLG) and long sales cycles
• Understanding of Procurement and/or Supply Chain Management, Sustainability or Finance

What we offer

• An open, honest and supportive Nordic working culture.
• Continuous learning and development opportunities
• Awesome perks including extensive healthcare, phone plan, home internet connection, referral bonus, bike benefit, and many more
• One of the coolest offices in the heart of Helsinki - or if you prefer, a flexible hybrid working mode. We also provide all essential tools to work remotely
• Freedom and responsibility. We are looking for people who yearn for this freedom, can make the most out of it and are willing to take on the responsibility
• Possibility to work with an international group of great people with diverse backgrounds

This is a full-time position and the salary ranges from 4500€ - 4800€ per month depending on skills and experience.
How to apply
We would love to hear from you next! If we have sparked your interest, do not hesitate to send your CV and cover letter through our recruitment system, already today.
If you have questions about the position, you can message the hiring manager, Head of Product Marketing, Natasha Toshevska (natasha.toshevska@sievo.com)
At Sievo, we celebrate and support differences and strive to create a culture where everyone feels valued and included. As an Equal Opportunity Employer, we do not discriminate against any individual in hiring or employment based on gender, gender identity or expression, age, ethnic or national origin, nationality, language, religion or belief, opinion, disability, state of health, sexual orientation, or other personal reasons.